Big 5 Privacy Policy

1. SCOPE AND UPDATES TO THIS PRIVACY POLICY

This Privacy Policy applies to personal information processed by us, including on our websites and other online or offline offerings. To make this Privacy Policy easier to read, our websites and other offerings are collectively called the "Services."

Changes to our Privacy Policy. We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes to this Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use our Services after the new Privacy Policy takes effect.

2. PERSONAL INFORMATION WE COLLECT

The categories of personal information we collect depend on how you interact with us, our Services, and the requirements of applicable law. We collect information that you provide to us, information we obtain automatically when you use our Services, and information from other sources such as third-party services and organizations, as described below. Our primary goals in collecting information are to provide and improve our Services, to administer your use of the Services (including your account, if you are an account holder), and to enable you to enjoy and easily navigate our Services.

1. Personal Information You Provide to Us Directly

   We may collect personal information that you provide to us.

   • Account Information. We may collect personal information in connection with the creation and administration of your account, such as your first and last name and email address, and any other information that you provide to us or that we otherwise collect. Creating an account is not required to use our Services.
   • Online Purchases and Billing Information. We may collect personal information and details associated with your purchases on our Services (such as your name, phone number, email, debit or credit card token, IP address, billing address, and shipping address), including payment information and your purchase history. Any payments made via our Services are processed by third-party payment processors. We do not directly collect or store any payment card information entered through our Services, but we may receive information associated with your payment card information (e.g., your billing details and a payment card token). Additionally, if you create an account, we may also collect and store Log Data (such as your browsing history, search history, and other information related to your interaction with the Big 5 website).
   • In-Store Transactions. We may collect personal information in connection with the purchases you make in our retail stores to facilitate the transaction. The information we collect includes, but is not limited to, your name, phone number, email, mailing address, checks, debit or credit card token, transaction number, driver's license, state ID card, passport, military ID, hunting or fishing license, your purchasing histories or tendencies, and inferences related to your preferences, characteristics, psychological trends, behavior and attitude, video surveillance footage, audio recordings, military status, and criminal history.
   • Purchase Orders. We may collect personal information when you set up purchase orders with us, such as your name, phone number, email, physical address, mailing address, bank account information, credit or debit card number, order numbers, payment and sales history.
   • User-Generated Content. We may collect personal information when you submit content through our Services, such as product reviews, uploaded documents, and other content or information that you generate, transmit or otherwise make available on the Services, as well as associated metadata. Any information you provide using the public sharing features of the Services will be considered "public," unless otherwise required by applicable law, and is not subject to the privacy protections referenced herein.
   • Information Related to Your Communications with Us. We may collect personal information, such as your first and last name, email address, phone number, billing address, mailing address, debit or credit card number, debit or credit card token, IP address, transaction information and history, video surveillance footage, audio recordings as well as your preferences, characteristics, psychological trends and behavior and attitude when you request information about Big 5 or our Services, register for our newsletter or loyalty program, request support, or otherwise communicate with us.
   • Claims. If you are involved in a claim or dispute with Big 5 or involved with any damage to our property, we may collect personal information, such as your first and last name, email address, phone number, and/or mailing address, driver's license information, vehicle registration/information, insurance policy or contract number, health or medical information, products and services obtained and transaction histories, video surveillance footage and audio recordings, professional information (e.g., current or prior employer and related work information), and inferences related to your characteristics, psychological trends, behavior, and attitude.
   • E-Team Program. We may collect personal information if you have registered for our E-Team program to receive discounts, coupons, and other special offers. The information we may collect includes, but is not limited to, your name, phone number, email, date of birth, product interests, transactions, purchase history, product reviews, information about your interaction with Big 5 website and emails, geolocation data (such as region information, zip code, and approximate location derived from IP address).
   • Other Activities on Our Services. We may collect personal information when you engage in certain activities via the Services, such as, without limitation, registering for email promotions or notifications, setting up a shopping cart or Wishlist, ordering a gift card, requesting donations, or submitting an online form. Depending on the activity in which you engage, providing such personal information may be required or optional.
   • Criminal Activity or Fraud. We may collect personal information if you engage with our Services in an illegal or potentially illegal manner, such as your name, phone number, email, physical address, mailing address, social security number, driver's license information, your description, gender, race, public profile information, transaction information, video surveillance footage, audio recordings, inferences related to your characteristics, psychological trends, behavior, and attitude.
   • Information We Collect Through In-Store Technology. We may collect your personal information from technology we use in our stores, such as our facility cameras. We operate cameras in store for security.
   • Surveys. We may contact you to participate in surveys. If you decide to participate, we may collect personal information from you in connection with the survey.
   • Sweepstakes, Raffles, or Contests. We may collect personal information you provide for any sweepstakes, raffles, or contests that we offer, such as your name, social media identifier, email, phone number, product preferences, and purchasing histories or tendencies. In some jurisdictions, we are required to publicly share information of sweepstakes and contest winners.
   • Conferences, Trade Shows, and Other Events. We may collect personal information from individuals when we attend or host conferences, trade shows, and other events, such as your first and last name, email address, phone number, and/or mailing address.
   • Business Development and Strategic Partnerships. We may collect personal information from individuals and third parties to assess and pursue potential business opportunities.
2. Personal Information Collected Automatically

   We may collect personal information automatically when you use our Services.

   • Automatic Collection of Personal Information. We may collect certain information automatically when you use our Services (we refer to this information as "Log Data"). Log Data may include your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, browser or device information, operating system, geolocation information (including approximate location derived from IP address), and Internet service provider. We may also automatically collect information regarding your use of our Services, such as pages that you visit before, during and after using our Services, information about the links you click, the types of content you interact with, the frequency and duration of your activities, and other information about how you use our Services. We use this information to administer the Services and we analyze (and may engage third parties to analyze) this information to improve and enhance the Services, including, for example, by expanding their features and functionality and tailoring them to our Users' needs and preferences. We may use a person's IP address to fight spam, malware and identity theft. We also use the IP Address to generate aggregate, non-identifying information about how our Services are used.
     • Location Information. We may collect and store information about where you are located, such as by converting your IP address into a rough geolocation. We may use location information to improve and personalize our Services for you.
   • Cookie Policy (and Other Technologies). We, as well as third parties that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, and other technologies ("Technologies") to automatically collect information through your use of our Services.
     • Cookies. Cookies are small text files placed in device browsers that store preferences and facilitate and enhance your experience.
     • Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in our Services that collects information about engagement on our Services. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.

     Our uses of these Technologies fall into the following general categories:

     • Operationally Necessary. This includes Technologies that allow you access to our Services, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity, improve security, or allow you to make use of our functionality;
     • Performance-Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how individuals use our Services (see Analytics below);
     • Functionality-Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services or keeping track of your specified preferences, interests, or past items viewed;
     • Advertising- or Targeting-Related. We may use first party or third-party Technologies to deliver content, including ads relevant to your interests, on our Services or on third-party digital properties. Some of the advertising Technologies we use include:
       • Facebook Connect. For more information about Facebook's use of your personal information, please see Facebook's Privacy Policy. To learn more about how to opt-out of Facebook's use of your information, please click here while logged in to your Facebook account.
       • Google Dynamic Remarketing. For more information on how Google processes your information, please see Google's Privacy Policy and Google's Advertising page for more information about Google ads, how your information is used in the context of advertising, and how long Google stores this information.
       • Bing Ads. For more information about Microsoft's use of your personal information, please see Microsoft Privacy Statement. Controls for how Microsoft personalizes advertising are available at https://choice.live.com.
       • Sailthru Horizon. For more information about Sailthru Horizon's use of your personal information, please see Sailthru Horizon's Privacy Statement.

       See "Your Privacy Choices and Rights" below to understand your choices regarding these Technologies.

     • Analytics. We may use Technologies and other third-party tools to process analytics information on our Services. These Technologies allow us to better understand how our digital Services are used and to continually improve and personalize our Services. Some of our analytics providers include:
       • Google Analytics. For more information about how Google uses your personal information (including for its own purposes, e.g., for profiling or linking it to other data), please visit Google Analytics' Privacy Policy. To learn more about how to opt-out of Google Analytics' use of your information, please click here.
       • Kenshoo. For more information about how Kenshoo uses your personal information, please visit Kenshoo's Privacy Policy.
     • Social Media Platforms. Our Services may contain social media buttons, such as Facebook, Instagram, Twitter, Pinterest, and YouTube, which might include widgets such as the "share this" button or other interactive mini programs. These features may collect personal information, such as your IP address and which page you are visiting on our Services, and may set a cookie to enable the feature to function properly. Your interactions with these platforms are governed by the privacy policy of the company providing it.
3. Personal Information Collected from Other Sources

   Third-Party Services and Sources. We may obtain personal information about you from other sources, including through third-party services and organizations. For example, if you access our Services through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect personal information about you from that third-party application that you have made available via your privacy settings.

   Referrals and Sharing Features. Our Services may offer various tools and functionalities that allow you to provide personal information about your friends through our referral service. Our referral services may also allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services or sharing your Wishlist. Please only share with us contact information of people with whom you have a relationship (e.g., relative, friend, neighbor, or co-worker).

3. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services, as described below.

1. Provide Our Services

   We use your personal information to fulfill our contract with you and provide our Services, such as:

   • Managing your information and accounts;
   • Providing access to certain areas, functionalities, and features of our Services;
   • Answering requests for customer or technical support;
   • Communicating with you about your account, activities on our Services, and policy changes;
   • Processing your financial information and other payment methods for products or Services purchased;
   • Processing your online orders;
   • Processing applications if you apply for a job we post on our Services; and
   • Allowing you to register for events, sweepstakes, raffles, and contests.
2. Administrative Purposes

   We use your personal information for various administrative purposes, such as:

   • Pursuing our legitimate interests such as direct marketing, research and development (including marketing research), network and information security, and criminal activity and fraud prevention;
   • Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity;
   • Measuring interest and engagement in our Services;
   • Short-term, transient use, such as contextual customization of ads;
   • Improving, upgrading, or enhancing our Services;
   • Developing new products and services;
   • Ensuring internal quality control and safety;
   • Authenticating and verifying individual identities, including requests to exercise your rights under this Privacy Policy;
   • Debugging to identify and repair errors with our Services;
   • Auditing relating to interactions, transactions, and other compliance activities;
   • Sharing personal information with third parties as needed to provide the Services;
   • Accounting accruals and reserve funding;
   • Processing and settling auto liability and/or physical damage claims;
   • Recouping expenses either directly or through third-party insurance for property damage(s) sustained;
   • Enforcing our agreements and policies; and
   • Carrying out activities that are required to comply with our legal obligations.
3. Marketing and Advertising our Products and Services

   We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law.

   Some of the ways we may market to you include email campaigns, custom audiences advertising, and "personalized advertising" or "targeted advertising," including through cross-device tracking.

   If you have any questions about our marketing practices or if you would like to opt out of the use of your personal information for marketing purposes, you may contact us at any time as set forth in "Contact Us" below.

4. With Your Consent

   We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.

5. Other Purposes

   We also use your personal information for other purposes as requested by you or as permitted by applicable law.

   • Creating De-Identified and/or Aggregated Information

     We may use personal information to create de-identified and/or aggregated information, such as demographic information, information about how you use the Services, information about the device from which you access our Services, or other analyses we create. If we create or receive de-identified information, we will not attempt to reidentify such information, unless permitted by applicable laws or required to comply with. De-identified and/or aggregated information is not personal information, and we may use, disclose, and retain such information as permitted by applicable laws including, but not limited to, for research, analysis, analytics, and any other legally permissible purposes.

4. HOW WE DISCLOSE YOUR PERSONAL INFORMATION

We disclose your personal information to third parties for a variety of business purposes, including to provide our Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.

1. Disclosures to Provide our Services

   The categories of third parties with whom we may share your personal information are described below.

   • Service Providers. We may engage third-party service providers and vendors to work with us to administer and provide the Services ("Third-Party Providers"). Such Third-Party Providers include, but are not limited to, web hosting service providers, payment and sales tax processing service providers, data analytics service providers, network advertising service providers, and related services.

     These Third-Party Providers may have access to your personal information for the purposes of performing services on our behalf. For example, our network advertising service providers may set and access their own tracking technologies on your computer or mobile device (including cookies and web beacons) and they may otherwise collect or have access to information about your visits to and activity on the Site, as well as other web sites or online services. They may also collect information about your interaction with our products and services, to tailor marketing messages on the Site and other sites or to trigger real time interaction, customize the Site, or enhance your profile. Finally, they may collect personal information that you share with the Site via a web form automatically and prior to your pressing a submit button; and they may be able to use information from your visits to the Site to send marketing messages to you in a way that may personally identify you. This information is collected through the use of a cookie, a javascript tag and/or pixel, which is industry standard technology used by most major web sites. The information collected by these Third-Party Providers may include your device's IP address, user agent, email addresses (where hashed or otherwise rendered pseudonymous) and other user and device level pseudonymous information. Please keep in mind that your browser settings may not permit you to control the technologies utilized by these third-party companies. If you would like more information about these practices, please click: https://optout.aboutads.info/#!/".

   • Business Partners. We may share your personal information with business partners to provide you with a product or service you have requested. We may also share your personal information with business partners with whom we jointly offer products or services.
   • Affiliates. We may share your personal information with our affiliates and subsidiaries.
   • Other Users or Third Parties You Share or Interact With As described above in "Personal Information We Collect," our Services may allow you to share personal information or interact with other users and third parties (including individuals and third parties who do not use our Services and the general public). For example, you may create a "Wishlist" via your Account on the Services and you may share your Wishlist via the Services. In order to do so, you will provide us with the email addresses of those persons with whom you would like to share your Wishlist. We will use these email addresses for the sole purposes of sharing your Wishlist and for no other purposes.
   • Advertising Partners. We may share your personal information with third-party advertising partners. These third-party advertising partners may set Technologies and other tracking tools on our Services to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit digital properties within their networks. This practice is commonly referred to as "interest-based advertising," "personalized advertising," or "targeted advertising."
   • APIs/SDKs. We may use third-party application program interfaces ("APIs") and software development kits ("SDKs") as part of the functionality of our Services. For more information about our use of APIs and SDKs, please contact us as set forth in "Contact Us" below.
2. Disclosures to Protect Us or Others

   We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our, or others' rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.

3. Disclosure in the Event of Merger, Sale, or Other Asset Transfers

   If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, your information may be disclosed or transferred as part of such a transaction.

5. YOUR PRIVACY CHOICES

Your Privacy Choices. The privacy choices you may have about your personal information are determined by applicable law and are described below.

6. RETENTION OF PERSONAL INFORMATION

We store the personal information we collect as described in this Privacy Policy for as long as you use our Services, or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

To determine the appropriate retention period for personal information, we may consider applicable legal requirements, the amount, nature, and sensitivity of the personal information, certain risk factors, the purposes for which we process your personal information, and whether we can achieve those purposes through other means.

7. SUPPLEMENTAL NOTICE FOR COLORADO RESIDENTS

If you are a resident of Colorado, you have the following rights related to your personal information:

You can submit a request to exercise your data rights above by:

1. Visiting our online portal at: https://www.requesteasy.com/6388-2382
2. Calling us toll-free at 1 (800) 898-2994 during regular business hours
3. Visiting a Big 5 retail location during regular business hours

You may appeal our decision if we decline to process your request. You may do so by informing us of this at feedback@big5corp.com and providing us with information supporting your appeal.

8. SUPPLEMENTAL NOTICE FOR UTAH RESIDENTS

If you are a resident of Utah, you have the following rights related to your personal information:

If you or an authorized agent wish to exercise these rights, you can submit a request to exercise your data rights above by:

1. Visiting our online portal at: https://www.requesteasy.com/6388-2382
2. Calling us toll-free at 1 (800) 898-2994 during regular business hours
3. Visiting a Big 5 retail location during regular business hours

You may appeal our decision if we decline to process your request. You may do so by informing us of this at feedback@big5corp.com and providing us with information supporting your appeal.

9. SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS

Nevada law gives Nevada consumers the right to request that a company not sell their personal information. This right applies even if their personal information is not currently being sold. Please note that we do not currently sell your personal information as sales are defined in Nevada Revised Statutes Chapter 603A. However, if you request that we not sell your personal information, we will add you to our Do Not Sell List, and if we ever begin selling personal information, yours will not be sold. If you are a Nevada consumer and wish to exercise this right, please contact us at feedback@big5corp.com with the subject line "Nevada Do Not Sell Request" and provide us with your name and email address associated with your account.

10. CHILDREN'S INFORMATION

The Services are not directed to children under 18 (or other age as required by local law), and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has uploaded personal information to our site without your consent, you may contact us as described in "Contact Us" below. Upon receiving such a notice, we will take steps to: (a) notify you what information may have been used and/or disclosed; and (b) remove your child's personal information or other information from our databases, cease the use of such information, and direct any other party with access to such information to do the same.

11. THIRD-PARTY WEBSITES

The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third-party websites or applications is at your own risk.

12. POLICY ACCESS

Our goal is to permit our consumers to access this policy and the features available under this policy, whether or not they are using assistive technologies, like a screen reader, magnifier, or other technology. Upon request, you may access the policy in an alternative format by contacting us at 1 (800) 898-2994 or feedback@big5corp.com. Further, you may also contact us if you have difficulty accessing this policy. We will work with you through a communication method that is accessible for you, consistent with applicable law, to provide you with access to this policy.

13. CONTACT US

If you have any questions about our privacy practices or this Privacy Policy, please contact us:

By sending an email to: feedback@big5corp.com

By sending a letter to:

Big 5 Sporting Goods
Attn: Legal Department
2525 East El Segundo Boulevard
El Segundo, California 90245

By calling toll free: 1(800) 898-2994 during regular business hours